Pre-Release Alignment Checklist
A final pass before ship so GTM, support, and eng share the same story.
Launches fail quietly when teams ship different versions of the same feature — eng ships one behavior, marketing promises another, support hears about it from Twitter.
Pre-release checklist
- ✓ Scope matches what is deployed (feature flags documented)
- ✓ Success metrics and dashboards are live
- ✓ Support macro / help article drafted
- ✓ Known limitations communicated to sales and CS
- ✓ Rollback or kill switch tested
- ✓ Decision log updated for any last-minute trade-offs
- ✓ Stakeholders notified with link to snapshot or release note
T-minus workflow
- 1
T-7 days
Freeze scope or log explicit exceptions as decisions.
- 2
T-3 days
Cross-functional read of release note vs. behavior.
- 3
T-1 day
Support and GTM briefing with FAQ.
- 4
Launch
Single channel for launch comms; link canonical snapshot.
- 5
T+7 days
Review metrics against success criteria; log learnings.