“Fokal helps brands get found on search engines and AI. We focus on helping unknown brands improving their visibility. We take a very straightforward approach: - Produce high quality, keyword driven content for websites - Earn relevant backlinks to your site”
How does a new product idea typically make its way from concept to development in your team?
Quickly. We talk to our users often, and we have shipped things the same day.
What's the most challenging part of turning ideas into actionable work?
Not enough hours in the day.
Where do requirements, assumptions, or decisions most often get lost or misunderstood?
If I don't record them, I lose or forget about them
What's a recent example of a feature or project that changed significantly during development? What caused the change?
The whole project. We released our v1 last year, and it was "prompt tracking" focused. We received a piece of feedback that changed our whole product. The info is great, but its like looking at prices on the share market. What do I do with this info?
How does your team capture and share product context today?
Primarily Google Drive and Trello
If you could instantly improve one part of your product development process, what would it be?
I've been stuck on this question for a while, and honestly, I don't know... Maybe there is something to this. I don't come from a product background (but in other roles, I have worked closely with product people), and I don't know what the best practices for developing products are. The approach I follow is talk to users, try not to impose my thoughts/beliefs/solutions, and understand their problems. Just like how claude design can now help me create a design system we now use for anything we build. Perhaps there is a product version of that
What advice would you give founders building products with small teams?
Ship fast. For the V1 last year, I made the mistake of working on small things that I thought was essential/polishing features for 4 weeks prior to launching. If I had just shipped, I would have gotten that same piece of invaluable feedback ("what do I do with this info"), and saved around 4 weeks of my life.
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